Contractor Madison Culler is from a family of roofing contractors. Nowadays, his brothers have their own roofing companies in South Carolina and North Carolina, all of them having learned their lessons of integrity and professionalism from their father, who started Rainbow Roofers back in Camden, South Carolina many years ago.

Madison began his career as an academic, teaching college courses in business ethics before being drawn into the family business. Located in the Clifton neighborhood, Roofing 502 has been installing roofs and gutters in the Louisville area for twelve years.

There are many ways to run a business. Madison’s approach is simple—make sure the customer is happy. It may cost a little more. It may involve additional attention. But in the long run, the approach makes sense: Make your customers happy and you will get more customers.